Wednesday, January 23, 2008

Affiliate Program Management Company - Associate Program Consulting

Your affiliate program should be a vibrant and growing source of revenue for your company. If you are not constantly going after new affiliates through reaching out in the affiliate community you are going to have a stagnating affiliate program. Affiliates want to be approached and treated like they are of value to your company. Offering attainable goals and bonus structures, such as CJ’s performance tiers, is a good strategy for most of your affiliates. Treating affiliates like they are gold is the best strategy. Also, educating your affiliate base about affiliate marketing, SEO, Pay per click, and other ways of generating traffic. Effective affiliate program management is crucial to the success of your affiliate program. Affiliates need to know as much as about your products or service as they can which will allow them to create better content on their presell pages. The better the presell, then more likely the visitor is to click through to the merchants website and do some action.When seeking an affiliate program management company, you should look for a company with experienced, aggressive affiliate managers that are willing to speak to each an every affiliate on a one to one basis. Working with your affiliates and giving them the tools to succeed is a good strategy as well. Affiliate programs are often managed by inhouse affiliate managers. This is a good strategy only if the people you hire are very proactive and have the ability and knowledge to work with affiliates on a personal basis. Otherwise hiring an affiliate management company such as Experience Advertising is a great choice. We will grow your affiliate program to the max and get your affiliates producing sales. Now get out there and meet some affiliates!

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