Why Affiliate Programs Fail or Simply Don’t Produce

Your company’s affiliate program should be the most exciting, dynamic, and growth oriented part of your overall online marketing mix. However, many companies that have inhouse affiliate managers or use lame outsource affiliate management companies don’t experience the kind of growth and production that a well-managed affiliate program should experience. Inhouse affiliate managers are often times not nearly as proactive as they should be at managing current affiliates and recruiting new affiliate blood into the program. They are scared to pick up the phone and have a high-level conversation with webmasters or SEO affiliates because they lack the knowledge and expertise to give that super-affiliate good suggestions on how to get more traffic and produce more revenue for your affiliate program. So, they hide behind impersonal affiliate newsletters and aren’t concerned with really bonding with their company’s affiliates. This is the same problem with outsourced affiliate program management companies. They usually have good-looking 20-something year olds chicks with little to no affiliate program experience and scarcely know what HTML is managing very experienced affiliates. This just simply does not work. Another issue relates to working with newbie affiliates or nubs. Most inhouse affiliate managers and outsourced affiliate management companies don’t like to “waste time” on newbie affiliates usually because they think it takes too much effort to teach them a thing or 2 about how to build a site or blog and start generating clicks and sales. They couldn’t be more wrong! It’s actually the small affiliates and newbies that can make your affiliate program really excel. But working with newbies and inexperienced affiliate marketers, you are gaining their respect and loyalty for the long run. What could be better than having 1000’s of small affiliate producing sales monthly for you. Of course you need the super-affiliate as well, but good affiliate management should seek to have a large percentage of producing affiliates in the program as well as a good crop of super-affiliates producing. This is why you should consider hiring Experience Advertising, Inc.